London 2012 - ewwww

So, they've unveiled the logo for the 2012 Olympics and I think its awful. And I think I have a right to feel somewhat well-informed about good logo design, since I studied design at university and all. Admittedly, it wasn't purely Graphics that I studied, but we did do some brand development stuff and I now use logos/brand development as one of my favourite ways to study design with teenagers. If one of those teenagers brought me this as their design, I'd tell them to go back and work on it some more...